Rock-N-Roller names Fred Ginsburg CAS as new Manufacturer’s Rep


Ace Products, the United States distributor for the line of Rock N Roller® Multi-carts, has named renowned Hollywood sound mixer, educator, and consultant Fred Ginsburg CAS PhD as their new, national Manufacturer’s Representative for the Film and Video Production industries.

Fred GinsburgDr. Ginsburg worked with Rock N Roller® founder and president Gary Dahl to develop a factory produced 2-tier workshelf system to mate with their legendary R12RT all-terrain equipment cart. This new cart configuration, dubbed the Multi-Media Production Cart, is ideal for use as a location sound cart, video cart, or DIT station.

“For years, I have used the Rock N Roller as the basis for my sound carts,” explains Fred Ginsburg. “In the old days, we first had to modify the front casters 
Rock N Roller Media Cart
with larger wheels in order to handle rough terrain. We also had to customize the narrow shelves that could be ordered for the units. But Rock N Roller listened to us, and eventually offered large diameter, run-flat wheels all around. At one of the NAMM Shows, Gary Dahl spent some time in the TASCAM booth checking out what I had done with their cart, and asked me to help him design a new configuration that would work for film and video location production.” 

Fred Ginsburg will be working with a network of dealers to educate users and promote the new cart configuration as a long awaited solution for independent sound mixers, videographers, and filmmakers.

For more information, please visit Fred’s dedicated Multi-Media Production Cart website at or the official Rock N Roller site at .

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  • Alex Bryceson